What we can accomplish
Know how to target your marketing to maximize ROI
How do you know if your marketing is worth it?
We have experience in designing and analyzing marketing tests that can pinpoint which forms of marketing bring the most customers and highest ROI and can also inform you of efforts that don't work using advanced statistical techniques to tease out insights about where you spend, how effective it is, and whether it works.
Our past experience helped a fortune 500 company in the hospitality industry save and reallocate millions of digital marketing dollars being spent on email marketing to existing loyalty customers by knowing lower level loyalty tiers would book regardless of ads while higher levels of loyalty were responsive to marketing.
Know the future
How do you know where the most opportunity for targeted action is?
Our founder singlehandedly envisioned, designed, and built a forecast engine that projected daily hotel occupancy and likely revenue for thousands of hotels globally taking into account local seasonality, events, and likely ranges of real business to provide enterprise, country, city, and store level views of the next year within 1% of what actualized consistently beating industry leading platforms like SAS and leading to the company using the in house engine vs. paying millions per year to outside companies.
These views of future demand enabled targeted pricing, saved millions in labor where hotels had been forecasting at the local level with less accuracy, and doubled ROI from flash sales by revealing where help was needed months in advance vs. the offer a sale everywhere approach used before the forecast engine existed. Knowledge is power and knowing in advance helps you beat your competition and maximize your resources.
Know the past
Have you had a major weather, fire, sporting, or market event impact your business and need to know what it did to your revenue flow? Do you just need a "normal" view of your performance?
As far back as 2005 and Hurricane Katrina, our founder and associates have been using advanced research combined with statistical and forecast methodologies to discern the daily and cumulative national and local revenue and demand impacts of major hurricanes, winter storms, fires, sporting events, and holiday shifts to explain the "abnormal" and provide a "clean" view of how business is performing outside of the unexpected at the enterprise and local levels.
Knowledge about why things happened the way they did inspires confidence in future outlook projections, the ability to "stay the course" knowing the impact was one time, and provides a foundation to know how similar future events might impact your business.